GABRIEL CAETANO
PORTFOLIO NIGHT: DE PRETO PRA PRETO was created to address a long-standing gap in the adverstising industry: the lack of access, visibility and structure opportunities for young Black talents. The campaign was developed in two complementary stages. First, an exclusive portfolio night where NOVA professionals reviewd portfolios and provided strategic feedback, practical guidance and career direction, turning exchange into real market access. In the second stage, the initiative moved from conversation to action. The best portfolio of the night was awarded a three-month paid internship at the agency, forming a creative duo (copywriting and art direction) with ongoing mentorship and real-world market experience. DE PRETO PRA PRETO is not just an event, it's an entry point. A platform that turns talent into opportunity and diversity into concrete action.
Agency: NOVA. Campaing: Portfolio Night - De Preto Pra Preto. CEO: Nelson Vialva. Creation VP: Thomaz Munster. Head of Art: Luiz Guilherme (LG). Design: Gabriel Caetano & Luiz Guilherme (LG). Illustration: Gabriel Caetano. Planning: Walyson Gabriel. Operations Director: Ana Cristina Gonçalves. General Production Manager: Ticiana Rocha. Graphic Production: Renata Felix.